Camilla Wins Best Store Design

Congratulations to Camilla on the outstanding achievement of taking Best Store Design at the 2025 Ragtrader awards!  This honour is a testament to the power of creative collaboration, showcasing the remarkable results that can be achieved when vision and craftsmanship come together.

Camilla’s Hotel of Curiosity boutique has been awarded Best Store Design, a recognition that celebrates the brand’s innovative approach to retail — highlighting the growing importance of experiential design in today’s retail environment, where stores are increasingly becoming immersive spaces rather than just places to shop.

The Hotel of Curiosity is a dynamic space that blends architecture, art and commerce, offering customers a personal and engaging experience.  Every detail has been carefully crafted to create a multi-sensory journey that captures the brand's essence and fosters emotional connections with visitors.

GETC is proud to have partnered with Camilla on the Hotel of Curiosity rollout across North America and Australia, helping bring their visionary concept to life with award-winning results.  We were honoured to deliver the entirety of the interior fit-out including; hand-made fixtures, bespoke solid timber sales counters and the iconic in-store train carriages.

Congratulations to Camilla from the team at GETC — A well-deserved recognition for an iconic Australian brand.  Here’s to many more milestones ahead!